Browsing by Subject "Marketing"

Now showing 1 - 20 of 40

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Ahmet Ada: "İnsani söylemi içermeyen şiir ölü doğmuş şiirdir"
(1992) Şafak, Halim
Open Access
All the World Wide Web's a stage: improving students' information skills with dramatic video tutorials
(Emerald, 2013) Thornton, David E.; Kaya, Ebru
Purpose – The purpose of this article is to describe a collaborative project organised by Bilkent University Library, Turkey, to produce a series of instructional videos that are both informative and entertaining and also serve to market the library. Design/methodology/approach – The paper will outline the theoretical basis for the use of videos for library instruction, especially with reference to the habits and preferences of so-called Generation Y students and to the potential value of video for facilitating memory and learning. Findings – The use of humorous and interesting content, in a dramatised style, were found to improve Generation Y students’ learning and enjoyment of instructional videos. Practical implications – The development of the project demonstrates the practical and marketing benefits of collaboration by academic librarians with students and faculty. However, it proved more difficult to evaluate the efficiency of the final product in terms of influencing the attitude of students toward the library and library resources and thereby changing their behaviour when studying. Originality/value – The authors recommend that such library videos should definitely form part of an academic library’s information literacy programme, but should not constitute the sole element.
Open Access
Are stock prices too volatile to be justified by the dividend discount model?
(Elsevier, 2007) Akdeniz, L.; Salih, A. A.; Ok, S. T.
This study investigates excess stock price volatility using the variance bound framework of LeRoy and Porter [The present-value relation: tests based on implied variance bounds, Econometrica 49 (1981) 555-574] and of Shiller [Do stock prices move too much to be justified by subsequent changes in dividends? Am. Econ. Rev. 71 (1981) 421-436.]. The conditional variance bound relationship is examined using cross-sectional data simulated from the general equilibrium asset pricing model of Brock [Asset prices in a production economy, in: J.J. McCall (Ed.), The Economics of Information and Uncertainty, University of Chicago Press, Chicago (for N.B.E.R.), 1982]. Results show that the conditional variance bounds hold, hence, our hypothesis of the validity of the dividend discount model cannot be rejected. Moreover, in our setting, markets are efficient and stock prices are neither affected by herd psychology nor by the outcome of noise trading by naive investors; thus, we are able to control for market efficiency. Consequently, we show that one cannot infer any conclusions about market efficiency from the unconditional variance bounds tests.
Open Access
The automobile market in Saudi Arabia: implications for export marketing planning
(Emerald Publishing, 1993) Tuncalp, S.
Provides an analysis of the marketing environment for car exporters to Saudi Arabia. Despite the fact that the Kingdom presents lucrative opportunities for car exporters, Saudi Arabia was the second largest market in the world for Japanese car exporters during the early 1980s. Contends that a number of unique social, economic, environmental, demographic and religious factors make this market highly complex. Success hinges on a clear understanding of the market conditions and on emulating some of the innovative marketing tactics of the successful participants.
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Ayın Konusu; Türk sanatçısı direniyor
(1979) Süreya, Cemal
Restricted
Bir ressam, bir kitap
(1996) Oktay, Ahmet
Open Access
A case study in marketing manufacturing interface: steel pipes and tubes factory
(1997) Meriç, Umut
Interfunctional harmony (cooperation, coordination and communication) between marketing and manufacturing in a steel pipes and tubes factory is analysed by a qualitative research tool in this thesis. Interfunctional harmony is important for an organization to be competitive, ineffective coordination and communication between departments can be due to several factors. Factory- is chosen as the arena on which a detailed analysis is carried out to understand the factors that create conflicts between marketing and manufacturing departments and provides an empirical case study. Smdy named the disorders as marketing-manufacturing interface and concludes with the recommendations used in the future.
Open Access
A case study in marketing-manufacturing interface
(1995) Eren, Demet
The coordination between the marketing and manufacturing departments plays an important role in the implementation of the corporate strategy. The conflicts and gaps between these two departments impede the successful implementation of corporate strategy. Therefore understanding and managing the marketingmanufacturing interface is critical for the success of the company. This study investigates the gaps and factors affecting these gaps in the marketingmanufacturing interface and developes and uses a survey instrument in a case study.
Open Access
A case study in marketing-manufacturing interface : Ateş Mobilya
(1994) Gezer, Melih
The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use.
Unknown
Commonsense aspects of buying and selling
(Taylor & Francis Inc., 1996) Akman, V.; Ersan, M.
We describe an experimental approach toward implementing a commonsense "microtheory" for buying and selling. Our prototype system characterizes how intelligent agents hold items and money, how they buy and sell items, and the way money and items are transferred. The ontology of the system includes money (cash, check, credit card), agents (people, organizations), items (movable, real estate, service), barter, and the notions of transfer, loan, buying by installments, profit, and loss.
Unknown
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
(2013) Wilson, Jonathan A.J.; Belk, Russell W.; Bamossy, Gary J.; Sandıkcı, Özlem; Kartajaya, Hermawan; Sobh, Rana; Liu, Jonathan; Scott, Linda
Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing - in the interests of stimulating further erudition. Design/methodology/approach: The authors adopted an "eagle eye" method to investigate this phenomenon: Where attempts were made to frame general principles and observations; alongside a swooping view of key anecdotal observations - in order to ground and enrich the study. The authors participated in an iterative process when analysing longitudinal and contemporary phenomenological data, in order to arrive at a consensus. This was grounded in: triangulating individual and collective researcher findings; critiquing relevant published material; and reflecting upon known reviewed manuscripts submitted to marketing publications - both successful and unsuccessful. Findings: The authors assert that a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with Islam and Muslims is the emergence of research wherein the terms "Islamic marketing" and "Islamic branding" have evolved - of which JIMA is also a by-product. Some have construed Islam marketing/branding as merely a niche area. Given the size of Muslim populations globally and the critical importance of understanding Islam in the context of business and practices with local, regional and international ramifications, scholarship on Islamic marketing has become essential. Western commerce and scholarship has been conducted to a limited extent, and some evidence exists that research is occurring globally. The authors believe it is vital for "Islamic marketing" scholarship to move beyond simply raising the flag of "Brand Islam" and the consideration of Muslim geographies to a point where Islam - as a way of life, a system of beliefs and practices, and religious and social imperatives - is amply explored. Research limitations/implications: An "eagle eye" view has been taken, which balances big picture and grassroots conceptual findings. The topic is complex - and so while diverse expert opinions are cited, coverage of many issues is necessarily brief, due to space constraints. Practical implications: Scholars and practitioners alike should find the thoughts contained in the paper of significant interest. Ultimately, scholarship of Islam's influences on marketing theory and practice should lead to results which have pragmatic implications, just as research on Islamic banking and finance has. Originality/value: The paper appears to be the first to bring together such a diverse set of expert opinions within one body of work, and one that provides a forum for experts to reflect and comment on peers' views, through iteration. Also the term Crescent marketing is introduced to highlight how critical cultural factors are, which shape perceptions and Islamic practises. © Emerald Group Publishing Limited.
Unknown
Decolonizing marketing
(Routledge, 2021-11-10) Eckhardt, G. M.; Belk, R.; Bradford, T. W.; Dobscha, S.; Ger, Güliz
In January 2021, the ETHOS Research Center at Bayes Business School, along with the CRIS Research Center at Royal Holloway University of London, hosted an event entitled Decolonizing the Business School. Over 500 attendees participated, from all business disciplines, testifying to the strong levels of interest in this topic. Marketing was particularly active, with over 100 participants. In this article, I (Giana Eckhardt, one of the organizers of the event) speak with the marketing break out room facilitators – Russ Belk, Tonya Bradford, Susan Dobscha, Güliz Ger and Rohit Varman – in a wide-ranging conversation about what decolonization means to the field of marketing, and what marketing academics can do if they would like to explore these ideas further. First, we offer a brief introduction to decolonization. Also, a list of resources for the interested reader is presented as well as ideas for further exploration in this nascent domain at the end.
Unknown
Dereden tepeden
(1980) Gülsoy, Ayhan
Unknown
Determinants of the marketing-manufacturing interface
(1993) Akıncı, Hikmet Burcu
Marketing and manufacturing departments play important roles in day-today implementation of the corporate strategy. The conflicts and interfacial gaps between these two functional departments will impede the successful implementation of corporate strategy. Therefore, understanding and managing the marketing-manufacturing interface are crucial for the company's success. This study investigates the gaps in the interface of marketing and manufacturing, and identifies the factors that affect these gaps within a theoratical framework. Furthermore, a survey instrument is developed to emprically identify the gaps and significant factors that affect these gaps.
Unknown
Do we have anything left to believe?
(2003) Gökçe, Y.
In this paper, the stories known as "Urban Legends" were examined by the terms of common properties, sources and healing effects in society.
Unknown
Efficiency of the Turkish stock exchange with respect to monetary variables: a cointegration analysis
(Elsevier BV, 1996) Muradoglu, Y. G.; Metin, K.
In this study, we test the semistrong form of the efficient market hypothesis in Turkey by using the recently developed techniques in time series econometrics, namely unit roots and cointegration. The long run relationship between stock prices and inflation is investigated by assuming the possible existence of a proxy effect. Conclusions are made as to the efficiency of the Turkish Stock Exchange and its possible implications for investors. To our knowledge, this is among the pioneering studies conducted in an emerging market that uses an updated econometric methodology to allow for an analysis of long run steady state properties together with short run dynamics.
Unknown
An Elasticity Approach to the Newsvendor with Price Sensitive Demand
(INFORMS, 2011-04) Kocabiyikoglu, A.; Popescu, I.
We introduce a measure of elasticity of stochastic demand, called the elasticity of the lost-sales rate, which offers a unifying perspective on the well-known newsvendor with pricing problem. This new concept provides a framework to characterize structural results for coordinated and uncoordinated pricing and inventory strategies. Concavity and submodularity of the profit function, as well as sensitivity properties of the optimal inventory and price policies, are characterized by monotonicity conditions, or bounds, on the elasticity of the lost-sales rate. These elasticity conditions are satisfied by most relevant demand models in the marketing and operations literature. Our results unify and complement previous work on price-setting newsvendor models and provide a new tool for researchers modeling stochastic price-sensitive demand in other contexts.
Unknown
From orality to literacy : functions and transformation of "anectodes" in marketing
(2005) Buğra, Gökşen
As an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" factor. This factor is popularized as advertisement and promotion by marketing. This article disscuses the part that has taken by anectodes in advertisement and marketing.
Unknown
An integrated evaluation of facility location, capacity acquisition, and technology selection for designing global manufacturing strategies
(Elsevier BV, 1992) Verter, Vedat; Dincer, Mehmet Cemal
Emergence of global markets enhanced the emergence of global firms which have plants in different countries and implement an integrated management style. Due to the intensive competition in global markets, manufacturing performance is conceived as an important strategic weapon. Facility location, capacity acquisition and technology selection decisions constitute means to implement manufacturing strategies. We review the literature in order to contribute to a better understanding of global manufacturing strategies. As a result we observe that an integrated analysis of the location, capacity and technology decisions is vital for the design of effective global manufacturing strategies.
Unknown
Intraday dynamics of stock market returns and volatility
(Elsevier BV, 2006) Selçuk, F.; Gençay, R.
This paper provides new empirical evidence for intraday scaling behavior of stock market returns utilizing a 5 min stock market index (the Dow Jones Industrial Average) from the New York Stock Exchange. It is shown that the return series has a multifractal nature during the day. In addition, we show that after a financial "earthquake", aftershocks in the market follow a power law, analogous to Omori's law. Our findings indicate that the moments of the return distribution scale nonlinearly across time scales and accordingly, volatility scaling is nonlinear under such a data generating mechanism. © 2006 Elsevier B.V. All rights reserved.