A case study in marketing-manufacturing interface
Date
1995
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Bilkent University
Abstract
The coordination between the marketing and manufacturing departments plays an important role in the implementation of the corporate strategy. The conflicts and gaps between these two departments impede the successful implementation of corporate strategy. Therefore understanding and managing the marketingmanufacturing interface is critical for the success of the company. This study investigates the gaps and factors affecting these gaps in the marketingmanufacturing interface and developes and uses a survey instrument in a case study.
Description
Ankara : Department of Management and Graduate School of Business Administration of Bilkent Univ., 1995.
Thesis (Master's) -- Bilkent University, 1995.
Includes bibliographical references leaves 52-54.
Thesis (Master's) -- Bilkent University, 1995.
Includes bibliographical references leaves 52-54.
Keywords
Marketing, Manufacturing, Interface, Survey, Case