From orality to literacy : functions and transformation of "anectodes" in marketing
Date
2005
Authors
Editor(s)
Advisor
Supervisor
Co-Advisor
Co-Supervisor
Instructor
Source Title
Milli Folklor
Print ISSN
1300-3984
Electronic ISSN
Publisher
Volume
9
Issue
67
Pages
94 - 97
Language
Turkish
Type
Journal Title
Journal ISSN
Volume Title
Series
Abstract
As an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" factor. This factor is popularized as advertisement and promotion by marketing. This article disscuses the part that has taken by anectodes in advertisement and marketing.