Department of Turkish Literature

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Browsing Department of Turkish Literature by Subject "Advertisement"

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    Examination of the proverbs in terms of "Give the Due of the Car"
    (2006) Alp, R.
    Media has a converting effect on all areas of social life and for media organizations, which have a commercial character, a staple earner is advertisements. Among media organizations television, which is a cheap repository of information and entertainment, reaches the masses so advertisements, which determine social tastes and consumption, are increasing in importance. In this article, the formal characteristics of the language used in the "Opet Full Force" advertisement will be considered as will the relationship between the advertisement's slogans and proverbs, which are a product of oral culture. With modernization, proverbs have undertaken the role of cultural transfer in the structure of traditional society and have undertaken the function of expressing rapidly changing cultural values by maintaining their structural characteristics. In this article, the effect on the plausibility of the advertisement through, Cem Yilmaz's, one of Turkey's famous comedians and one known for his fondness for cars, portrayal will be analyzed. In addition, the slogans which were used this advertisement will be analyzed through a critical platform.
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    Forget what you know, only shave in order to be called: "Man"
    (2006) Aygün, A.
    In this work, a sample usage of proverbs in advertisements has been analyzed. This usage was in a TV commercial of Permatik and it had the slogan "Aǧir ol, abi desinler" which had been made by changing a proverb. After analyzing the structure in the advertisement, it was clear that there was a mistake about generating the message of the film. Because the commercial makers hadn't consider all references of the proverb, the final message of the advertisement film was seem to be say "information is not much more important than being a 'man'". On the other hand, the character Ali Desidero who had been used in another sharp advertisement was the other factor causing the final message to be like that. İn conclusion, it was seen that the proverbs are not empty patterns; they have a lot of references.
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    From orality to literacy : functions and transformation of "anectodes" in marketing
    (2005) Buğra, Gökşen
    As an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" factor. This factor is popularized as advertisement and promotion by marketing. This article disscuses the part that has taken by anectodes in advertisement and marketing.
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    Metalaştırılan kültür
    (Geleneksel Yayıncılık, 2006) Uyanık, S.
    Geleneği kullanan kitle iletişim araçları bir kültür endüstrisi haline dönüştürülmekte ve kültüre ait değerler metalaştınlmaktadır. Kültüre ait motif, ritüel ve gelenek gibi değerlerin kullanıldığı iletişim yöntemlerinden biri de reklamlardır. Modem endüstriyel dünya ve bu dünya içinde yer alan gelişmekte olan ve gelişmiş ülkelere ait bir olgu olarak karşımıza çıkan reklamlar, bir ürüne karşı talebi artırabilmek için fiyat, ürün kalitesi gibi değişkenlerin yanında halkın din, inanç, gelenek gibi değerlerle olan ilişkisini de hedef almaktadır. Bu çalışmada da reklamlarda kültüre ait unsurların nasıl kullanıldığı, bu tür reklamların toplum üzerindeki etkileri ve bu etkilerin doğurduğu sonuçlar Kent’in dinî bayramlar döneminde televizyonda yayınlanan reklam filmi ele alınarak incelenecektir.
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    Transformation of understanding of 'female beauty' in proverbs
    (2005) Alp Selvi, R.
    With modernization, the proverbs undertaking the mission of cultural transfer in the structure of traditional society have undertaken the function of expressing rapidly changing cultural values by maintaining their structural qualificiations.It is seen that women have a significant situation as both object and target mass in modern industrial advertisements. In this article, it will be discussed whether understanding of woman beauty that seen in proverbs, finds its equivalent in modern urban societies or not.".
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    The village imagery created in commercials and the "integrated" chickens produced by avian flu
    (2006) Tuğcu, E.
    Taking into account the "modern" life in which even people living in small urban centers and towns are city-dwellers and "consumers", the emphasis put by food advertisements on the cleanness, purity, and healthiness of "nature" is significant. That "nature" implies the "natural" and "healthy" consequently makes the handmade productions more valuable. The "village" is the bearer of all these attributes and this fact determines the eating habits of people. However, a major rupture may instantly invert the eating habits and the image of productions which are "good for health". In this paper, making use of advertisements, I will show how the image of industrial organization as the representative of hygienic life has replaced the image of village and nature in food advertisements and interpret the change of image of "health", due to a major influence of avian flu epidemic.