Department of Tourism and Hotel Management

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Browsing Department of Tourism and Hotel Management by Author "Baloglu, S."

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    The relationship between destination performance, overall satisfaction, and behavioral intention for distinct segments
    (Routledge, 2004) Baloglu, S.; Pekcan, A.; Chen, S.; Santos, J.
    Destination performance, visitor satisfaction, and favorable future behavior of visitors are key determinants of destination competitiveness. Most empirical work, assuming that overall tourist population is homogenous, investigates the relationships among product performance, satisfaction, and/or behavioral intentions in an aggregated manner. This study investigates these linkages for different segments of Canadian visitors of Las Vegas. The findings confirmed the mediating role of overall satisfaction for both segments and aggregated sample, and revealed variations in linkages and explanatory power of the models. The study concludes that the segment-based approach is more pragmatic because it provides segment-specific implications for destination management and marketing.
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    The website design and the internet site marketing practices of upscale and luxury hotels in Turkey
    (Pergamon Press, 2006-02) Baloglu, S.; Pekcan, Y. A.
    Internet with current and emerging multimedia features provides ample opportunities and particularly useful for dealing with intangible nature of the service, and transforming marketing mix variables to capitalize on the informational and transactional potential of the Internet, and to gain a competitive advantage. This study utilizes content analysis to analyze the websites of a select group (4- and 5-star) of hotels in Turkey in terms of site design characteristics (interactivity, navigation, and functionality) and site marketing practices on the Internet. This study also investigates variations in design and use of marketing elements on the Internet based on hotel type (4- and 5-star resort and transient hotels). The findings showed that the hotels in Turkey are not utilizing the Internet to its full potential and effectively e-marketing their hotels regardless of the hotel type.