The relationship between destination performance, overall satisfaction, and behavioral intention for distinct segments

Date

2004

Authors

Baloglu, S.
Pekcan, A.
Chen, S.
Santos, J.

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Source Title

Journal of Quality Assurance in Hospitality and Tourism

Print ISSN

1528-008X

Electronic ISSN

1528-0098

Publisher

Routledge

Volume

4

Issue

3-4

Pages

149 - 165

Language

English

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Abstract

Destination performance, visitor satisfaction, and favorable future behavior of visitors are key determinants of destination competitiveness. Most empirical work, assuming that overall tourist population is homogenous, investigates the relationships among product performance, satisfaction, and/or behavioral intentions in an aggregated manner. This study investigates these linkages for different segments of Canadian visitors of Las Vegas. The findings confirmed the mediating role of overall satisfaction for both segments and aggregated sample, and revealed variations in linkages and explanatory power of the models. The study concludes that the segment-based approach is more pragmatic because it provides segment-specific implications for destination management and marketing.

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Published Version (Please cite this version)