Department of Turkish Literature

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Browsing Department of Turkish Literature by Author "Alp, R."

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    Examination of the proverbs in terms of "Give the Due of the Car"
    (2006) Alp, R.
    Media has a converting effect on all areas of social life and for media organizations, which have a commercial character, a staple earner is advertisements. Among media organizations television, which is a cheap repository of information and entertainment, reaches the masses so advertisements, which determine social tastes and consumption, are increasing in importance. In this article, the formal characteristics of the language used in the "Opet Full Force" advertisement will be considered as will the relationship between the advertisement's slogans and proverbs, which are a product of oral culture. With modernization, proverbs have undertaken the role of cultural transfer in the structure of traditional society and have undertaken the function of expressing rapidly changing cultural values by maintaining their structural characteristics. In this article, the effect on the plausibility of the advertisement through, Cem Yilmaz's, one of Turkey's famous comedians and one known for his fondness for cars, portrayal will be analyzed. In addition, the slogans which were used this advertisement will be analyzed through a critical platform.
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    A research on the Jargon produced among the private high school students
    (2006) Alp, R.
    This study concentrates on the folklore of cultural groups having at least one factor in common in modern city life. Focusing on the language created by teenagers who are students of private high schools in Ankara, this paper analyzes how the social-economic status of their families influences this language. The sample group is selected from students aged between 16-18, who come from families with high incomes and attend the private high schools of "ODTÜ, Tevfik Fikret, Bilkent, TED and Büyük Kolej". Based on the statements of the teenagers in this sample group, this study looks into their cultural codes, perceptions and assessments.