A case study: strategies for a medium size construction company group: Tavşanoğlu group of companies

Date

1996

Editor(s)

Advisor

Babüroğlu, Oğuz

Supervisor

Co-Advisor

Co-Supervisor

Instructor

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Abstract

In highly competitive environment of construction industry, analysis of the industry, designation of the trends and synchronizing them with activities of a construction company is essential for the survival of the company. The main purpose of this thesis is to develop strategies for a medium size construction company group; Tav§anoglu Group of Companies. In doing that, the construction environment and how it behaves is explained with historical, economical, legal and competitive dimensions with the structure of the industry and trends in the industry. As being a case study Tav§ano^u Group of Companies; which is operating in domestic market is introduced and its activities are explained. Generic strategies and market opportunity matrix is proposed for Tav^anoglu Group of Companies with an appropriate structural model and supporting systems.

Source Title

Publisher

Course

Other identifiers

Book Title

Degree Discipline

Business Administration

Degree Level

Master's

Degree Name

MBA (Master of Business Administration)

Citation

Published Version (Please cite this version)

Language

English

Type