Personal computer purchase criteria and differences between expert and quasi-expert university students

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buir.advisorGer, Güliz
dc.contributor.authorGulcu, Ebru
dc.date.accessioned2016-01-08T20:11:13Z
dc.date.available2016-01-08T20:11:13Z
dc.date.issued1994
dc.departmentDepartment of Managementen_US
dc.descriptionAnkara : Department of Management and Graduate School of Business Administration of Bilkent University, 1994.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1994.en_US
dc.descriptionIncludes bibliographical refences.en_US
dc.description.abstractComputers have become a part of our daily life at offices, schools, hospitals, and even at home. Whether it fosters increased personal productivity, raises creativity or helps to organize, more people are planning to own a personal computer in Turkey. This study analyses Turkish consumers' personal computer purchase criteria. It aims to help PC marketer with their marketing strategy in such a fast paced and growing market.en_US
dc.description.degreeM.B.Aen_US
dc.description.statementofresponsibilityGulcu, Ebruen_US
dc.format.extentvi, 77 leavesen_US
dc.identifier.itemidBILKUTUPB026984
dc.identifier.urihttp://hdl.handle.net/11693/17544
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPersonal Computeren_US
dc.subjectPurchaseen_US
dc.subjectCriteriaen_US
dc.subjectTangible-intangibleen_US
dc.subjectAttributeen_US
dc.subjectImportanceen_US
dc.subjectMarketingen_US
dc.subjectHigh-technologen_US
dc.subjectIndustrial producten_US
dc.subjectMicrocomputeren_US
dc.subject.lccHF5415.3 .G85 1994en_US
dc.subject.lcshConsumer research.en_US
dc.subject.lcshComputers Purchasing.en_US
dc.subject.lcshMarketing research.en_US
dc.titlePersonal computer purchase criteria and differences between expert and quasi-expert university studentsen_US
dc.typeThesisen_US

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