Personal computer purchase criteria and differences between expert and quasi-expert university students
Date
1994
Authors
Editor(s)
Advisor
Ger, Güliz
Supervisor
Co-Advisor
Co-Supervisor
Instructor
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3
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5
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Abstract
Computers have become a part of our daily life at offices, schools, hospitals, and even at home. Whether it fosters increased personal productivity, raises creativity or helps to organize, more people are planning to own a personal computer in Turkey. This study analyses Turkish consumers' personal computer purchase criteria. It aims to help PC marketer with their marketing strategy in such a fast paced and growing market.
Source Title
Publisher
Course
Other identifiers
Book Title
Degree Discipline
Business Administration
Degree Level
Master's
Degree Name
MBA (Master of Business Administration)
Citation
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Published Version (Please cite this version)
Language
English