The function of "localism" and "nationalism" in the context of relation between folklore and advertising

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dc.citation.epage55en_US
dc.citation.issueNumber71en_US
dc.citation.spage53en_US
dc.citation.volumeNumber9en_US
dc.contributor.authorBuğra, M.G.en_US
dc.date.accessioned2016-02-08T10:16:56Z
dc.date.available2016-02-08T10:16:56Z
dc.date.issued2006en_US
dc.departmentDepartment of Turkish Literatureen_US
dc.description.abstractThe sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of localism and nationalism are used in a TV commercial and to discuss the relation between daily consumption and folklore.en_US
dc.description.provenanceMade available in DSpace on 2016-02-08T10:16:56Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 2006en
dc.identifier.issn13003984
dc.identifier.urihttp://hdl.handle.net/11693/23651
dc.language.isoTurkishen_US
dc.source.titleMilli Folkloren_US
dc.subjectAdvertisingen_US
dc.subjectFolkloreen_US
dc.subjectLocalismen_US
dc.subjectNationalismen_US
dc.titleThe function of "localism" and "nationalism" in the context of relation between folklore and advertisingen_US
dc.title.alternativeFolklor-reklam ilişkisi bağlaminda yerellik ve milliyetçilik öğelerinin kullanimien_US
dc.typeArticleen_US

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The function of localism and nationalism in the context of relation between folklore and advertising [Folklor-reklam i̇li̇şki̇si̇ baǧlaminda yerelli̇k ve mi̇lli̇yetçi̇li̇k öǧeleri̇ni̇n kullanimi].pdf
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