The function of "localism" and "nationalism" in the context of relation between folklore and advertising

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The function of localism and nationalism in the context of relation between folklore and advertising [Folklor-reklam i̇li̇şki̇si̇ baǧlaminda yerelli̇k ve mi̇lli̇yetçi̇li̇k öǧeleri̇ni̇n kullanimi].pdf (74.21 KB)

Date

2006

Authors

Buğra, M.G.

Editor(s)

Advisor

Supervisor

Co-Advisor

Co-Supervisor

Instructor

Source Title

Milli Folklor

Print ISSN

13003984

Electronic ISSN

Publisher

Volume

9

Issue

71

Pages

53 - 55

Language

Turkish

Type

Article

Journal Title

Journal ISSN

Volume Title

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3
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11
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Series

Abstract

The sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of localism and nationalism are used in a TV commercial and to discuss the relation between daily consumption and folklore.

Course

Other identifiers

Book Title

Keywords

Advertising, Folklore, Localism, Nationalism

Degree Discipline

Degree Level

Degree Name

Citation

Permalink

http://hdl.handle.net/11693/23651

Published Version (Please cite this version)

Collections

Scholarly Publications - Turkish Literature