The function of "localism" and "nationalism" in the context of relation between folklore and advertising

Date
2006
Authors
Buğra, M.G.
Advisor
Supervisor
Co-Advisor
Co-Supervisor
Instructor
Source Title
Milli Folklor
Print ISSN
13003984
Electronic ISSN
Publisher
Volume
9
Issue
71
Pages
53 - 55
Language
Turkish
Type
Article
Journal Title
Journal ISSN
Volume Title
Series
Abstract

The sector of advertising is an area that always renewals itself and uses all the codes that it can reach. So elements of folklore are main determining factors. The aim of this article is to point out how the concepts of localism and nationalism are used in a TV commercial and to discuss the relation between daily consumption and folklore.

Course
Other identifiers
Book Title
Keywords
Advertising, Folklore, Localism, Nationalism
Citation
Published Version (Please cite this version)