The impulsive effects created by the use of color on food and beverage packages: their relations with the symbolic meanings of foods and beverages

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B021645.pdf (40.28 MB)

Date

1994

Authors

Editor(s)

Advisor

Becer, Emre

Supervisor

Co-Advisor

Co-Supervisor

Instructor

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Abstract

The intention of this study is to aiialyze the role of symbolic meanings and physical attributes of foods and beverages reflected by the use of color on their packages in the creation process of impulsive effects.

Source Title

Publisher

Course

Other identifiers

Book Title

Keywords

Food and beverage packages, color, sembolic meanings, impulsive impact

Degree Discipline

Fine Arts

Degree Level

Master's

Degree Name

MFA (Master of Fine Arts)

Citation

Permalink

http://hdl.handle.net/11693/18633

Published Version (Please cite this version)

Collections

Graduate School of Economics and Social Sciences

Language

English

Type

Thesis