This study endeavours to elaborate the possibilities that new media would have within the practice of art. Diverging from the pre-existing media, new media emerges as being based on the idea of digitisation. Depending upon the principles of variability and modularity it retains the capacity to link documents, images, sounds and texts in a variety of non-linear paths. The study aims to elaborate on new media within the context of Deleuzian “logic of multiplicities”.