The Opportunities in an industrial goods markets: a Study on end users of powder coatings

The aim of this study is the determination of the potential in powder coatings and the opportunities in the market. A second subject that takes part in this study is preparing the production and marketing plans fo r a new entrant due to the analysis of findings. In order to gather the needed data, interviews w ith powder paint application machine and system sellers, raw material suppliers, production machines sellers and current producers were made. Besides, a market survey was made on the users of powder paints to decide about their needs and problems. Findings illustrate that powder coatings have a growing and promising market in Turkey. Problems resulting from the current producers pricing and marketing policies creates an opportunity fo r a financially strong company to enter the market. Taking these findings into account, recommendations were made fo r a new entrant that is medium sized.