A case study in marketing-manufacturing interface
| buir.advisor | Erel, Erdal | |
| dc.contributor.author | Eren, Demet | |
| dc.date.accessioned | 2016-01-08T20:12:41Z | |
| dc.date.available | 2016-01-08T20:12:41Z | |
| dc.date.issued | 1995 | |
| dc.description | Ankara : Department of Management and Graduate School of Business Administration of Bilkent Univ., 1995. | en_US |
| dc.description | Thesis (Master's) -- Bilkent University, 1995. | en_US |
| dc.description | Includes bibliographical references leaves 52-54. | en_US |
| dc.description.abstract | The coordination between the marketing and manufacturing departments plays an important role in the implementation of the corporate strategy. The conflicts and gaps between these two departments impede the successful implementation of corporate strategy. Therefore understanding and managing the marketingmanufacturing interface is critical for the success of the company. This study investigates the gaps and factors affecting these gaps in the marketingmanufacturing interface and developes and uses a survey instrument in a case study. | en_US |
| dc.description.provenance | Made available in DSpace on 2016-01-08T20:12:41Z (GMT). No. of bitstreams: 1 1.pdf: 78510 bytes, checksum: d85492f20c2362aa2bcf4aad49380397 (MD5) | en |
| dc.description.statementofresponsibility | Eren, Demet | en_US |
| dc.format.extent | vii, 84 leaves, schemas, tables | en_US |
| dc.identifier.itemid | BILKUTUPB053802 | |
| dc.identifier.uri | http://hdl.handle.net/11693/17701 | |
| dc.language.iso | English | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Manufacturing | en_US |
| dc.subject | Interface | en_US |
| dc.subject | Survey | en_US |
| dc.subject | Case | en_US |
| dc.subject.lcc | HF5415 .E74 1995 | en_US |
| dc.subject.lcsh | Marketing--Case study. | en_US |
| dc.subject.lcsh | Manufactures--Case study. | en_US |
| dc.subject.lcsh | Marketing--Management. | en_US |
| dc.subject.lcsh | Production management. | en_US |
| dc.title | A case study in marketing-manufacturing interface | en_US |
| dc.type | Thesis | en_US |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Bilkent University | |
| thesis.degree.level | Master's | |
| thesis.degree.name | MBA (Master of Business Administration) |
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