Analyzing motivation and experience of visitors: a case study of Cermodern Art Center

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buir.advisorAkşak, Emel Özdora
dc.contributor.authorŞahin, Aslı
dc.date.accessioned2020-08-26T11:55:44Z
dc.date.available2020-08-26T11:55:44Z
dc.date.copyright2020-07
dc.date.issued2020-07
dc.date.submitted2020-07-27
dc.departmentDepartment of Communication and Designen_US
dc.descriptionCataloged from PDF version of article.en_US
dc.descriptionThesis (M.S.): Bilkent University, Department of Communication and Design, İhsan Doğramacı Bilkent University, 2020.en_US
dc.descriptionIncludes bibliographical references (leaves 110-120).en_US
dc.description.abstractThis study focuses on the motivation and experience of visitors in CerModern Art Center, located in Ankara Turkey. The main concern is to understand which state motivates people to visit the Center, and what they experience there during their visits. It is also aimed to find the effect of special events in increasing the number of visitors to art centers. This thesis is based on two theoretical concepts the push-pull factor theory and the escape-seeking dichotomy. Qualitative and quantitative research conducted through surveys and interviews enabled data to be collected to examine the relationship between motivation and experience of visitors. The first survey focused on the push and pull motivations showing the reasons for visits and it was administered to visitors when they just arrived at the center. The second survey was the experience questionnaire and it was completed by visitors who spent time in the center. Survey findings were analyzed via descriptive statictics and the interviews. This thesis revealed significant results about visitors’ motivation and experiences.en_US
dc.description.degreeM.A.en_US
dc.description.statementofresponsibilityby Aslı Şahinen_US
dc.embargo.release2021-01-27
dc.format.extentxi, 129 leaves ; 30 cm.en_US
dc.identifier.itemidB111309
dc.identifier.urihttp://hdl.handle.net/11693/53940
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectArt institutionsen_US
dc.subjectCerModern Art Centeren_US
dc.subjectExperienceen_US
dc.subjectPull-push motivationsen_US
dc.subjectSpecial eventsen_US
dc.titleAnalyzing motivation and experience of visitors: a case study of Cermodern Art Centeren_US
dc.title.alternativeZiyaretçilerin motivasyon ve deneyim analizi: Cermodern Sanat Merkezi vaka çalışmasıen_US
dc.typeThesisen_US

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Dept. of Communication and Design - Master's degree