A Review of global marketing with an illustration from Turkey
| buir.advisor | Ger, Güliz | |
| dc.contributor.author | Pırnar, İge | |
| dc.date.accessioned | 2016-01-08T20:08:23Z | |
| dc.date.available | 2016-01-08T20:08:23Z | |
| dc.date.issued | 1989 | |
| dc.department | Department of Management | en_US |
| dc.description | Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ. , 1989. | en_US |
| dc.description | Thesis (Master's) -- Bilkent University, 1989. | en_US |
| dc.description | Includes bibliographical references leaves 47-48. | en_US |
| dc.description.abstract | Global marketing is a new topic in the marketing world. In this work a review of lobal strategy is done and as an illustration a study about four global products, the similarities and dissimilarities among their preferences and finally, liked and disliked factors about the products and their advertisement characteristics we reanalyzed from a global perspective . The study was conducted in Bilkent University and Hacettepe Medical Center. | en_US |
| dc.description.degree | M.B.A | en_US |
| dc.description.statementofresponsibility | Pırnar, İge | en_US |
| dc.format.extent | vi, 88 leaves, illustrations | en_US |
| dc.identifier.uri | http://hdl.handle.net/11693/17232 | |
| dc.language.iso | English | en_US |
| dc.publisher | Bilkent University | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Globalization | en_US |
| dc.subject | Adaption of Marketing Mixes | en_US |
| dc.subject | Perceived Product Characteristics | en_US |
| dc.subject | Standardization | en_US |
| dc.subject.lcc | HF1416 .P667 1989 | en_US |
| dc.subject.lcsh | Export Marketing. | en_US |
| dc.title | A Review of global marketing with an illustration from Turkey | en_US |
| dc.type | Thesis | en_US |
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