A Review of global marketing with an illustration from Turkey
Date
1989
Authors
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Ger, Güliz
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Bilkent University
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Language
English
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Abstract
Global marketing is a new topic in the marketing world. In this work a review of lobal strategy is done and as an illustration a study about four global products, the similarities and dissimilarities among their preferences and finally, liked and disliked factors about the products and their advertisement characteristics we reanalyzed from a global perspective . The study was conducted in Bilkent University and Hacettepe Medical Center.