Determinants of the marketing-manufacturing interface

buir.advisorKarabatı, Selçuk
dc.contributor.authorAkıncı, Hikmet Burcu
dc.date.accessioned2016-01-08T20:10:57Z
dc.date.available2016-01-08T20:10:57Z
dc.date.issued1993
dc.descriptionCataloged from PDF version of article.en_US
dc.descriptionIncludes bibliographical references leaves 59-63.en_US
dc.description.abstractMarketing and manufacturing departments play important roles in day-today implementation of the corporate strategy. The conflicts and interfacial gaps between these two functional departments will impede the successful implementation of corporate strategy. Therefore, understanding and managing the marketing-manufacturing interface are crucial for the company's success. This study investigates the gaps in the interface of marketing and manufacturing, and identifies the factors that affect these gaps within a theoratical framework. Furthermore, a survey instrument is developed to emprically identify the gaps and significant factors that affect these gaps.en_US
dc.description.statementofresponsibilityAkıncı, Hikmet Burcuen_US
dc.format.extentvii, 87 leaves, tablesen_US
dc.identifier.itemidBILKUTUPB022913
dc.identifier.urihttp://hdl.handle.net/11693/17510
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMarketingen_US
dc.subjectManufacturingen_US
dc.subjectInterfaceen_US
dc.subjectSurveyen_US
dc.subject.lccHF5415 .A34 1993en_US
dc.subject.lcshMarketing.en_US
dc.subject.lcshManufactures.en_US
dc.titleDeterminants of the marketing-manufacturing interfaceen_US
dc.typeThesisen_US
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMBA (Master of Business Administration)

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