The role of color on the assessment of retail space : restaurant atmospherics

buir.advisorErkip, Feyzan
dc.contributor.authorSöker, Meliha Begüm
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.descriptionAnkara : The Department of Interior Architecture and Environmental Design and the Institute of Fine Arts of Bilkent University, 2009.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 2009.en_US
dc.descriptionIncludes bibliographical references leaves 59-64.en_US
dc.description.abstractThis study aims to search the effects of color on user perception and evaluation of restaurant atmospherics. A case study was designed and done with three types of restaurant (lower class, middle class and upper class) using eight basic colors (purple, pink, red, orange, brown, yellow, green and blue). Undergraduate students of the Department of Interior Architecture and Environmental Design at Bilkent University participated in this research. According to the findings of the research, color preferences were effective on certain user perceptions. Results indicated that warm colors are preferred more than cool colors in general. It was found that participants associated lower prices more with warm colors. Contrary to the expectations, gender differences in relation to color preference were not found in this study.en_US
dc.description.statementofresponsibilitySöker, Meliha Begümen_US
dc.format.extentx, 88 leaves, illustrationsen_US
dc.publisherBilkent Universityen_US
dc.subjectusers’ assessmentsen_US
dc.subjectcolor associationsen_US
dc.subjectcolor preferencesen_US
dc.subject.lccNK2115.5.C6 S65 2009en_US
dc.subject.lcshColor in interior decoration.en_US
dc.subject.lcshColor--Psychological aspects.en_US
dc.subject.lcshSpace perception.en_US
dc.titleThe role of color on the assessment of retail space : restaurant atmosphericsen_US


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