The role of color on the assessment of retail space : restaurant atmospherics

Date

2009

Authors

Söker, Meliha Begüm

Editor(s)

Advisor

Erkip, Feyzan

Supervisor

Co-Advisor

Co-Supervisor

Instructor

Source Title

Print ISSN

Electronic ISSN

Publisher

Bilkent University

Volume

Issue

Pages

Language

English

Journal Title

Journal ISSN

Volume Title

Series

Abstract

This study aims to search the effects of color on user perception and evaluation of restaurant atmospherics. A case study was designed and done with three types of restaurant (lower class, middle class and upper class) using eight basic colors (purple, pink, red, orange, brown, yellow, green and blue). Undergraduate students of the Department of Interior Architecture and Environmental Design at Bilkent University participated in this research. According to the findings of the research, color preferences were effective on certain user perceptions. Results indicated that warm colors are preferred more than cool colors in general. It was found that participants associated lower prices more with warm colors. Contrary to the expectations, gender differences in relation to color preference were not found in this study.

Course

Other identifiers

Book Title

Citation

item.page.isversionof