Subvertising versus advertising : a semiotical analysis of the culture jamming act

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dc.contributor.advisorTreske, Andreas
dc.contributor.authorÖnal, Banu
dc.date.accessioned2016-07-01T11:04:38Z
dc.date.available2016-07-01T11:04:38Z
dc.date.issued2005
dc.departmentDepartment of Graphic Designen_US
dc.descriptionCataloged from PDF version of article.en_US
dc.description.abstractThis study examines the act of Culture Jamming on the basis of semiotic theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly, the analysis based on the examination of existing Culture Jamming examples. Depending on the related issues of Culture Jamming as a social phenomenon, history of advertising, ideology and propaganda are explored. This study also includes practical side that is conducted to a better understanding the act of Culture Jamming.en_US
dc.description.degreeM.F.A.en_US
dc.description.statementofresponsibilityÖnal, Banuen_US
dc.format.extentviii, 87 leaves, illustrationsen_US
dc.identifier.itemidBILKUTUPB095477
dc.identifier.urihttp://hdl.handle.net/11693/29762
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCulture Jammingen_US
dc.subjectSubvertisingen_US
dc.subjectAdvertisingen_US
dc.subjectActivismen_US
dc.subjectSemiotic analysis of Culture Jammingen_US
dc.subject.lccHF5821 .O53 2005en_US
dc.subject.lcshAdvertising Social aspects.en_US
dc.titleSubvertising versus advertising : a semiotical analysis of the culture jamming acten_US
dc.typeThesisen_US
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