Subvertising versus advertising : a semiotical analysis of the culture jamming act

Date
2005
Advisor
Treske, Andreas
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Publisher
Bilkent University
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Language
English
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Thesis
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Abstract

This study examines the act of Culture Jamming on the basis of semiotic theory mainly by Ferdinand de Saussure and Roland Barthes. Accordingly, the analysis based on the examination of existing Culture Jamming examples. Depending on the related issues of Culture Jamming as a social phenomenon, history of advertising, ideology and propaganda are explored. This study also includes practical side that is conducted to a better understanding the act of Culture Jamming.

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Keywords
Culture Jamming, Subvertising, Advertising, Activism, Semiotic analysis of Culture Jamming
Citation
Published Version (Please cite this version)