From orality to literacy : functions and transformation of "anectodes" in marketing

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dc.citation.epage97en_US
dc.citation.issueNumber67en_US
dc.citation.spage94en_US
dc.citation.volumeNumber9en_US
dc.contributor.authorBuğra, Gökşenen_US
dc.date.accessioned2016-02-08T10:20:59Z
dc.date.available2016-02-08T10:20:59Z
dc.date.issued2005en_US
dc.departmentDepartment of Turkish Literatureen_US
dc.description.abstractAs an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" factor. This factor is popularized as advertisement and promotion by marketing. This article disscuses the part that has taken by anectodes in advertisement and marketing.en_US
dc.description.provenanceMade available in DSpace on 2016-02-08T10:20:59Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 2005en
dc.identifier.issn1300-3984
dc.identifier.urihttp://hdl.handle.net/11693/23903
dc.language.isoTurkishen_US
dc.source.titleMilli Folkloren_US
dc.subjectAdvertisementen_US
dc.subjectAnectodeen_US
dc.subjectMarketingen_US
dc.titleFrom orality to literacy : functions and transformation of "anectodes" in marketingen_US
dc.title.alternativeSözlü kültürden yazılı kültüre "fıkra"nın "pazarlama" sektöründe dönüşümü ve fonksiyonlarıen_US
dc.typeArticleen_US

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From orality to literacy Functions and transformation of anectodes in marketing [Sözlü kültürden yazili kültüre fikranin pazarlama sektöründe dönüşümü ve fonksi̇yonlari].pdf
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