From orality to literacy : functions and transformation of "anectodes" in marketing
| dc.citation.epage | 97 | en_US |
| dc.citation.issueNumber | 67 | en_US |
| dc.citation.spage | 94 | en_US |
| dc.citation.volumeNumber | 9 | en_US |
| dc.contributor.author | Buğra, Gökşen | en_US |
| dc.date.accessioned | 2016-02-08T10:20:59Z | |
| dc.date.available | 2016-02-08T10:20:59Z | |
| dc.date.issued | 2005 | en_US |
| dc.department | Department of Turkish Literature | en_US |
| dc.description.abstract | As an orality product, anecdotes keep its countinuity after literacy both as oral in memories and in various publishing areas and mass comunications by literary language. The most known feature of anectodes is "comic" factor. This factor is popularized as advertisement and promotion by marketing. This article disscuses the part that has taken by anectodes in advertisement and marketing. | en_US |
| dc.description.provenance | Made available in DSpace on 2016-02-08T10:20:59Z (GMT). No. of bitstreams: 1 bilkent-research-paper.pdf: 70227 bytes, checksum: 26e812c6f5156f83f0e77b261a471b5a (MD5) Previous issue date: 2005 | en |
| dc.identifier.issn | 1300-3984 | |
| dc.identifier.uri | http://hdl.handle.net/11693/23903 | |
| dc.language.iso | Turkish | en_US |
| dc.source.title | Milli Folklor | en_US |
| dc.subject | Advertisement | en_US |
| dc.subject | Anectode | en_US |
| dc.subject | Marketing | en_US |
| dc.title | From orality to literacy : functions and transformation of "anectodes" in marketing | en_US |
| dc.title.alternative | Sözlü kültürden yazılı kültüre "fıkra"nın "pazarlama" sektöründe dönüşümü ve fonksiyonları | en_US |
| dc.type | Article | en_US |
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