Mapping out socio-cultural transformations through food packaging design in Turkey : a case study
buir.advisor | Mutman, Mahmut | |
dc.contributor.author | Karamullaoğlu, Nazife | |
dc.date.accessioned | 2016-07-01T11:02:17Z | |
dc.date.available | 2016-07-01T11:02:17Z | |
dc.date.issued | 2005 | |
dc.description | Cataloged from PDF version of article. | en_US |
dc.description.abstract | Exploration of the impact of socio-cultural transformations in the development of food packaging design and brand identity in Turkey, in the post-1980 period, is the focus of this research. Accordingly, this thesis explores the related and broad issues of modernization and convergence; globalization, consumption contexts and culture; internationalization of retailing; postmodernism and aestheticized (conspicuous) consumption in parallel with developments in food packaging design and brand identity. All these are tied and analyzed in a case study where in the collected samples, developments in domestic and foreign food packaging design and the corresponding brand identities are socio-semiotically related to the transformations in socio-cultural context in Turkey. Socio-semiotic method of analysis, along with visual style analysis, has provided a study of images in their social and material context which is in accordance with this field of research. | en_US |
dc.description.provenance | Made available in DSpace on 2016-07-01T11:02:17Z (GMT). No. of bitstreams: 1 0002816.pdf: 20523892 bytes, checksum: 045e28350f03e3ef89148b051657a053 (MD5) Previous issue date: 2005 | en |
dc.description.statementofresponsibility | Karamullaoğlu, Nazife | en_US |
dc.format.extent | xiv, 210 leaves, illustrations | en_US |
dc.identifier.itemid | BILKUTUPB091883 | |
dc.identifier.uri | http://hdl.handle.net/11693/29622 | |
dc.language.iso | English | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject | Turkey | en_US |
dc.subject | Socio-cultural transformation | en_US |
dc.subject | Food packaging design and culture | en_US |
dc.subject | Brand identity | en_US |
dc.subject | Modernization | en_US |
dc.subject | Globalization | en_US |
dc.subject | Postmodernism | en_US |
dc.subject | Global consumer culture | en_US |
dc.subject | Conspicuous consumption | en_US |
dc.subject | Aestheticization of everyday life | en_US |
dc.subject | Case study | en_US |
dc.subject | Socio-semiotics | en_US |
dc.subject | Visual analysis | en_US |
dc.subject | Symbolic consumption | en_US |
dc.subject.lcc | HN656.5.Z9 S632 2005 | en_US |
dc.subject.lcsh | Social change Turkey Case studies. | en_US |
dc.title | Mapping out socio-cultural transformations through food packaging design in Turkey : a case study | en_US |
dc.type | Thesis | en_US |
thesis.degree.discipline | Fine Arts | |
thesis.degree.grantor | Bilkent University | |
thesis.degree.level | Master's | |
thesis.degree.name | MFA (Master of Fine Arts). |
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