Mapping out socio-cultural transformations through food packaging design in Turkey : a case study

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buir.advisorMutman, Mahmut
dc.contributor.authorKaramullaoğlu, Nazife
dc.date.accessioned2016-07-01T11:02:17Z
dc.date.available2016-07-01T11:02:17Z
dc.date.issued2005
dc.descriptionCataloged from PDF version of article.en_US
dc.description.abstractExploration of the impact of socio-cultural transformations in the development of food packaging design and brand identity in Turkey, in the post-1980 period, is the focus of this research. Accordingly, this thesis explores the related and broad issues of modernization and convergence; globalization, consumption contexts and culture; internationalization of retailing; postmodernism and aestheticized (conspicuous) consumption in parallel with developments in food packaging design and brand identity. All these are tied and analyzed in a case study where in the collected samples, developments in domestic and foreign food packaging design and the corresponding brand identities are socio-semiotically related to the transformations in socio-cultural context in Turkey. Socio-semiotic method of analysis, along with visual style analysis, has provided a study of images in their social and material context which is in accordance with this field of research.en_US
dc.description.provenanceMade available in DSpace on 2016-07-01T11:02:17Z (GMT). No. of bitstreams: 1 0002816.pdf: 20523892 bytes, checksum: 045e28350f03e3ef89148b051657a053 (MD5) Previous issue date: 2005en
dc.description.statementofresponsibilityKaramullaoğlu, Nazifeen_US
dc.format.extentxiv, 210 leaves, illustrationsen_US
dc.identifier.itemidBILKUTUPB091883
dc.identifier.urihttp://hdl.handle.net/11693/29622
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTurkeyen_US
dc.subjectSocio-cultural transformationen_US
dc.subjectFood packaging design and cultureen_US
dc.subjectBrand identityen_US
dc.subjectModernizationen_US
dc.subjectGlobalizationen_US
dc.subjectPostmodernismen_US
dc.subjectGlobal consumer cultureen_US
dc.subjectConspicuous consumptionen_US
dc.subjectAestheticization of everyday lifeen_US
dc.subjectCase studyen_US
dc.subjectSocio-semioticsen_US
dc.subjectVisual analysisen_US
dc.subjectSymbolic consumptionen_US
dc.subject.lccHN656.5.Z9 S632 2005en_US
dc.subject.lcshSocial change Turkey Case studies.en_US
dc.titleMapping out socio-cultural transformations through food packaging design in Turkey : a case studyen_US
dc.typeThesisen_US
thesis.degree.disciplineFine Arts
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMFA (Master of Fine Arts).

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