Mapping out socio-cultural transformations through food packaging design in Turkey : a case study

Date

2005

Editor(s)

Advisor

Mutman, Mahmut

Supervisor

Co-Advisor

Co-Supervisor

Instructor

BUIR Usage Stats
4
views
27
downloads

Series

Abstract

Exploration of the impact of socio-cultural transformations in the development of food packaging design and brand identity in Turkey, in the post-1980 period, is the focus of this research. Accordingly, this thesis explores the related and broad issues of modernization and convergence; globalization, consumption contexts and culture; internationalization of retailing; postmodernism and aestheticized (conspicuous) consumption in parallel with developments in food packaging design and brand identity. All these are tied and analyzed in a case study where in the collected samples, developments in domestic and foreign food packaging design and the corresponding brand identities are socio-semiotically related to the transformations in socio-cultural context in Turkey. Socio-semiotic method of analysis, along with visual style analysis, has provided a study of images in their social and material context which is in accordance with this field of research.

Source Title

Publisher

Course

Other identifiers

Book Title

Degree Discipline

Fine Arts

Degree Level

Master's

Degree Name

MFA (Master of Fine Arts)

Citation

Published Version (Please cite this version)

Language

English

Type