Browsing by Subject "Corporate social responsibility"

Now showing 1 - 11 of 11

Open Access
An analysis of Turkey's telecommunications sector's social responsibility practices online
(Elsevier Ltd, 2015) Ozdora-Aksak, E.
Rooted in social identity theory, this exploratory study focuses on Turkey's four largest telecommunications companies (Turkcell, Türk Telekom, Avea, and Vodafone) to determine how public relations and corporate social responsibility practices help construct organizational identity. To achieve its aim, the study performs a thematic content analysis of the companies' corporate websites and social media accounts. Study results reveal that, in addition to focusing on their core business functions, telecommunications companies in Turkey try to create value and construct a legitimate identity by emphasizing community benefits and their superiority vis-à-vis their competitors. This study also demonstrates that companies' CSR activities play a crucial role in constructing organizational identity and gaining legitimacy. © 2015 Elsevier Inc.
Open Access
Corporate social responsibility and CSR fit as predictors of corporate reputation: a global perspective
(Elsevier Ltd, 2016) Aksak, E. O.; Ferguson, M. A.; Duman, S. A.
This paper reviews the literature for articles that include both the terms corporate social responsibility and reputation in the title and/or abstract. The results of the conceptual analysis reveal that most studies on CSR and reputation focus on practical implications without contributing to the theoretical framework. The authors propose applying institutional theory to enhance the understanding of the relationship between CSR and reputation and to foster public relations theory development. © 2015 Elsevier Inc.
Open Access
Corporate social responsibility in the legal framework of global value chains
(Walter de Gruyter GmbH, 2021-09-06) Ucaryilmaz Deibel, Talya
What is the place of voluntary self-regulation in today’s international trade? Can we continue to understand the contract in its relation to the historical unity of state and law considering the massive transformation of the closely related dichotomies between national and international, public and private, and hard law and soft law? What is the role of corporate social responsibility (CSR) in the contemporary debate over global value chains (GVCs)? This paper addresses on the role of law in societal challenges arising from the kaleidoscopic view of globalization. GVCs operate through interdependent contracts and in relation to multiple normative orders that impose moral, economic, and legal obligations. This paper seeks to re evaluate the role of contract law in its relation to sustainable and ethical global trade. The perspective it develops prioritizes the interaction between extra-legal considerations in contract law and the momentum of CSR as well as the historical dynamics of law, economics, and politics.
Open Access
The CSR agenda of a family holding in oil extraction and mining: an analysis of Turkey’s Pet Holding
(Gazi Üniversitesi İletişim Fakültesi, 2017) Atakan-Duman, Ş.; Özdora-Akşak, Emel
This case study focuses on the identity construction process and corporate social responsibility (CSR) efforts of Pet Holding, a Turkish family holding company working in petroleum and gas exploration and extraction as well as in mining, tourism and construction. This study aims to understand how companies determine context and content of their CSR initiatives, the role of CSR in organizational identity construction through qualitative semistructured interviews with the firm’s managers and a quantitative analysis of secondary data. The findings revealed that CSR contributes deeply to organizational identity construction and tends to be influenced by the founder’s personal history and values. The founder’s personality and priorities were found to be critical for any organization’s identity construction, but especially important for family holdings.
Open Access
How a turkish bank uses corporate social responsibility to construct its identity? A case study
(İstanbul Üniversitesi İletişim Fakültesi, 2016) Özdora-Aksak, Emel; Atakan-Duman, Ş.
Based on institutional theory, this article aims to understand the corporate social responsibility (CSR) agenda, organizational identity construction, and how both are communicated. To achieve this goal, the study focuses on Garanti Bank’s organizational identity and CSR agenda to develop a deeper understanding of the role of CSR in identity construction and in gaining legitimacy. The researchers analyzed Garanti Bank’s corporate website and social media accounts (Facebook and Twitter) in addition to conducting qualitative in-depth interviews with communication and CSR managers. By engaging in a thematic content analysis, the authors aim to understand how Garanti Bank defines its identity, shows its legitimacy, develops a CSR agenda, and communicates all of these attributes to stakeholders. The study results reveal that ‘technology’ and ‘being first’ are instrumental themes in how the bank positions itself and in gaining a competitive identity. On the other hand, themes related to ‘CSR’ and ‘being ethical’ are instrumental in gaining a moral organizational identity. The results underline CSR initiatives’ role in constructing a competitive, legitimate and moral organizational identity. The thematic content analyses indicated that for Garanti Bank, CSR is one of the most crucial identity themes, and thus it is communicated via all organizational communication channels
Open Access
The online presence of Turkish banks: communicating the softer side of corporate identity
(Elsevier Ltd, 2015) Ozdora-Aksak, E.; Atakan-Duman, S.
This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. © 2014 Elsevier Inc. All rights reserved.
Open Access
The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
(Elsevier Ltd, 2014) Atakan-Duman, S.; Ozdora-Aksak, E.
This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.
Open Access
Türkiye’de kurumsal sosyal sorumluluğun kavramsallaştırılması: meta sentez analizi
(Adem Anbar Yayıncılık, 2017) Atakan-Duman, Ş.; Özdora-Akşak, Emel
Çalışma kapsamında kurumsal sosyal sorumluluk odaklı yerli yazının önemli bir parçası olan Türkiye'de yayınlanan yüksek lisans ve doktora tezleri tematik meta sentez (thematic meta-synhtesis) ile incelenmiştir. Bu inceleme sayesinde akademik çalışma yapan ve alana katkıda bulunan araştırmacıların sosyal sorumluluğu nasıl ele aldıkları, kavramların temel odağı, tarihsel izdüşümü ve profili belirlenmiştir. Tematik meta sentez ile yazındaki temel eğilimlerin ve boşlukların belirlenmesi ile kuramsal gelişime katkı sağlanacak alanlar tespit edilmiştir. Tezlerin bulguları ve sonuçları incelendiğinde daha çok betimsel ve uygulamaya yönelik çıkarımlarda bulundukları, teoriye katkının sınırlı olduğu, farklı teorilerden yola çıkarak bunları bütünleştiren ve kavramsal çerçeve geliştiren çalışmalara ihtiyaç olduğu belirlenmiştir.
Open Access
Türkiye’de telekomünikasyon sektöründe internet üzerinden örgütsel kimlik inşasında kurumsal sosyal sorumluluğun rolü
(Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi, 2014) Özdora-Akşak, Emel; Duman-Atakan, Ş.
Çalışmada sosyal kimlik teorisi çerçevesinden örgütsel kimliğin inşasına önemli katkı sağlayan halkla ilişkiler ve sosyal sorumluluk uygulamalarına odaklanılmaktadır. Halkla ilişkiler, örgütsel kimliğin inşası ve bunun ilgili paydaşlara iletilmesi için kullanılan önemli iletişim araçlarından biridir. Araştırma kapsamında Türkiye de öne çıkan dört telekomünikasyon şirketi (Turkcell, Türk Telekom, Avea ve Vodafone) ele alınarak bu şirketlerin halkla ilişkiler ve kurumsal sosyal sorumluluk faaliyetleri değerlendirilmiş ve bunların örgütsel kimlik inşasında ne şekilde ve ne etkide rolü olduğu incelenmiştir. Çalışma kapsamında incelenen telekomünikasyon şirketlerinin kurumsal Web siteleri tema düzeyinde içerik analizi uygulanarak derinlemesine incelenmiş, öne çıkan temalar ve bu temalar içerisinde kurumsal sosyal sorumluluk faaliyetlerinin rolü ortaya konulmuştur. Çalışma sonuçları Türkiye de telekomünikasyon şirketlerinin temel iş faaliyetlerinin yanı sıra toplum faydasını ve kendi üstünlüklerini vurgulayan temalara da önem verdiklerini ve bu sayede değer yaratma ve meşru bir kimlik oluşturma çabası içerisinde olduklarını ortaya koymuştur. Ayrıca çalışma sonuçları kurumsal sosyal sorumluluk faaliyetlerinin kimlik inşasında ve meşruiyet kazanmadaki önemli rolünü göstermiştir.
Open Access
The voice of minority shareholders: Online voting and corporate social responsibility
(Elsevier, 2021-03-08) Feng, Y.; Pan, Y.; Wang, L.; Şensoy, Ahmet
In 2014, the Shenzhen Stock Exchange introduced “Rules for the Implementation of Online Voting” to standardize the implementation of online voting for its listed companies. Using this event as an exogenous shock, we design a difference-in-differences model to show that minority shareholders’ participation in online voting improves firms’ corporate social responsibility performance. We reveal that this improvement is achieved through minority shareholders’ positive influence on firms’ internal control and transparency and is more pronounced for private firms and firms with lower levels of profitability and less external monitoring. Accordingly, since the standardization of online voting, minority shareholders have played an important role in corporate governance and have a positive influence on firms’ sustainable development.
Open Access
“Waging war” for doing good? The fortune global 500’s framing of corporate responses to COVID-19 pandemic
(MDPI, 2022-03-01) Uysal, Nur; Akşak, Emel Özdora
This study examined corporate social responsibility (CSR) communication and pandemic responses of large corporations across multiple industries in a global context. Specifically, this research (1) described the state of CSR communication during the pandemic, and (2) identified how top global Fortune 500 corporations framed their COVID-19 pandemic responses as part of their social advocacy. An in-depth content analysis of the corporate communication messages revealed that top global corporations positioned their pandemic responses as an extension of their ongoing CSR commitment, prioritizing their philanthropic responsibilities over the ethical, legal, and economic responsibilities. They often relied on war metaphors, portraying the virus as the “common enemy” and employees as “heroes,” and highlighted their leadership role in the global “fight” against the pandemic as a “partner” of governments, “protector” of employees, and “supporter” of the communities. Analyzing a large data set from a global perspective, this study provides a comprehensive look at the state of CSR communication during the pandemic and demonstrates how corporations as authoritative societal actors help shape the ongoing discourse on the global COVID-19 pandemic. Thus, the study makes several practical and theoretical contributions to sustainability research and our understanding of the evolving relationship between business and society. © 2022 by the authors. Licensee MDPI, Basel, Switzerland.