The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector

Date
2014
Authors
Atakan-Duman, S.
Ozdora-Aksak, E.
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Supervisor
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Source Title
Public Relations Review
Print ISSN
0363-8111
Electronic ISSN
Publisher
Elsevier Ltd
Volume
40
Issue
5
Pages
862 - 864
Language
English
Type
Article
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Journal ISSN
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Abstract

This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.

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Book Title
Keywords
Corporate social responsibility, Institutional theory, Organizational identity, Public relations, Turkey's banking sector
Citation
Published Version (Please cite this version)