Vocational School of Tourism and Hotel Services

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    A compact econometric model of tourism demand for Turkey
    (Pergamon, 1998) Akış, S.
    This study examines the relationship between tourism demand for Turkey and national income of the tourist generating country at constant prices, and relative prices (prices in the host country divided by prices in tourist generating country). In determining the relationship, a double-logarithmic functional form of the regression model is used. Taking the period 1980-1993 as the base of the study, 18 countries which constitute an important percentage of tourism demand in Turkey have been chosen. In general, the results indicate a positive relationship between tourists arrivals and national income of tourist generating countries, and a negative relationship between tourist arrivals and relative prices. © 1998 Elsevier Science Ltd. All rights reserved.
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    Towards a typology of community participation in the tourism development process
    (Routledge, 1999) Tosun, C.
    Although the notion of community participation in tourism originates from the general concept of community participation in development studies, the subject of the former seems to have evolved and popularized in isolation from the meaning and scope of its origin. This article reveals that such isolation has ushered in a rigid and simple paradigm of community participation in tourism. This is assumed to be of one form and has universal validity without considering the existence of the different circumstances at various tourist destinations. It is suggested that the concept of community participation should be re-considered in terms of an adaptive categorical paradigm, which incorporates a range of various forms of community participation. These forms of participation are outlined for a variety of abstract situations with the aim of illustrating the legitimacy of different forms of community participation in tourism.
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    The role of emotional commitment in relationship marketing: an empirical investigation of a loyalty model for casinos
    (SAGE Publications Inc., 2003) Sui, J. J.; Baloglu, S.
    This study examines the antecedents and consequences of commitment to hotel casinos targeting local customers. To accomplish this goal, a model of loyalty was developed and tested to understand the behavioral outcomes (benefits) of building relationships with lo- cal customers and what elements contribute to these behavioral outcomes. The results of path analysis showed that emotional attachment is a key mediating variable between attitudinal antecedents (trust and switching costs) and behavioral variables (proportion of visit, word of mouth, cooperation, time spent in casinos, and other product usage). The most influential variables on behavioral outcomes of loyalty were found to be trust and emotional attachment. The study contributes to services and casino marketing by validating empirical linkages in gaming context and providing empirical support for conceptualized differential effects of trust and switching cost on emotional attachment and behavioral outcomes of loyalty in services marketing literature. Theoretical and practical implications and future research issues are discussed. © 2003 International Council on Hotel, Restaurant and Institutional Education.
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    Ankara’daki müzelerde ziyaretçi profillerinin ve motivasyonlarının değerlendirilmesi
    (Koç Üniversitesi VEKAM, 2013) Gürel, Eda
    Dünya genelinde, azalan devlet desteği nedeniyle, müzelerin kaynak bulmak amacıyla, ziyaretçilerine yöneldikleri görülmektedir. Bu doğrultuda yapılan araştırmanın amacı; Ankara daki müze ziyaretçilerinin profil ve motivasyonlarını anlamak, böylece müzelere olan ziyaretlerinin muntazam aktif katılıma dönüşmesine yardımcı olacak stratejilerin geliştirilebilmesine olanak sağlamaktır. Ankara nın önde gelen beş müzesinde yapılan çalışmanın sonuçlarına göre, bu müzelerin ziyaretçiler için eğitim konusunda önemli bir role sahip olduğu görülmektedir. Müzelere yapılan ziyaretlerin artması için, gerek içsel gerek reklam ve promosyon gibi dışsal bazı faktörler önem taşımaktadır. Araştırma sonuçları özellikle dışsal faktörlerin, Ankara da, müzeleri zaman zaman ziyaret eden grup için önemli bir itici güç olabileceğine dikkat çekmektedir.
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    Low power Zinc-Oxide based charge trapping memory with embedded silicon nanoparticles
    (ECS, 2014) Nayfeh, A.; Okyay, Ali Kemal; El-Atab, N.; Özcan, Ayşe; Alkış, Sabri
    In this work, a bottom-gate charge trapping memory device with Zinc-Oxide (ZnO) channel and 2-nm Si nanoparticles (Si-NPs) embedded in ZnO charge trapping layer is demonstrated. The active layers of the memory device are deposited by atomic layer deposition (ALD) and the Si-NPs are deposited by spin coating. The Si-NPs memory exhibits a threshold voltage (Vt) shift of 6.3 V at an operating voltage of -10/10 V while 2.6 V Vt shift is obtained without nanoparticles confirming that the Si-NPs act as energy states within the bandgap of the ZnO layer. In addition, a 3.4 V Vt is achieved at a very low operating voltage of -1 V/1 V due to the charging of the Si-NPs through Poole-Frenkel emission mechanism at an electric field across the tunnel oxide E > 0.36 MV/cm. The results highlight a promising technology for future ultra-low power memory devices.
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    Marketing tourism and hotel management schools in the context of hidher education globalization and student mobility through improved curriculum and industrial training offerings
    (University of South Florida (USF) M3 Publishing, 2021-12) Baş Collins, Ayşe; Gunduz Songur, Aysegul; Dogan, Seden
    Recent research from international statistics indicate an important flow of student mobility all over the world, creating a need to provide comprehensive information regarding educational institutions involved in the process. This study examines and compares tourism and hotel management (THM) programs at different levels, including the nature of programs offered, their curriculum, and internship components. A particular focus was given to the industrial training requirement as a core component of THM programs. Results showed both similarities and differences worldwide within the framework of the institutions compared. The findings may help all stakeholders in the education systems, including professionals, educators, students, and decision-makers alike.