(Wiley-Blackwell Publishing, 2006) Laugen, B. T.; Boer, H.; Acur, N.
Marketing, strategic management and contingency theory suggest that different strategies
require different practices. The new product development (NPD) literature, however, hardly
addresses the product development practices needed to support different strategies. An analysis of eight prospectors, twenty-seven analysers and seven defenders (Miles and Snow, 1978)
suggests that the NPD improvement motives and practices of these three types of strategies
are less different than we expected. Our explanation for this finding is that the three strategic
types are growing towards each other, forced by changes in competition and enabled by new
technologies and management concepts.
