Department of Communication and Design

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Browsing Department of Communication and Design by Author "Atakan-Duman, S."

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    Gaining legitimacy through CSR: an analysis of Turkey's 30 largest corporations
    (Wiley-Blackwell Publishing Ltd, 2016) Ozdora-Aksak, E.; Atakan-Duman, S.
    Grounded in institutional theory, this study provides an overview of the corporate social responsibility (CSR) initiatives of Turkey's 30 largest corporations through a thematic content analysis. The study focuses on the G-20 member Turkey and investigates the influence of isomorphism mechanisms on the adoption of CSR initiatives in a developing country context. The aim of this study is to integrate Carroll's CSR dimensions, the type of CSR engagement and coercive, mimetic and normative isomorphism mechanisms proposed by institutional theory. Through this integration the study makes a unique contribution to the literature by providing a different perspective. Findings reveal industry characteristics do not influence the selection of CSR initiatives. While business-to-business companies focus on CSR activities linked to their core business functions, business-to-consumer companies focus on CSR initiatives that are more discretionary, varied and philanthropic. In addition, findings show that multinational corporations implement CSR initiatives at the global level rather than focusing on local needs. © 2016 John Wiley & Sons Ltd.
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    The online presence of Turkish banks: communicating the softer side of corporate identity
    (Elsevier Ltd, 2015) Ozdora-Aksak, E.; Atakan-Duman, S.
    This study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities. © 2014 Elsevier Inc. All rights reserved.
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    ItemOpen Access
    The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector
    (Elsevier Ltd, 2014) Atakan-Duman, S.; Ozdora-Aksak, E.
    This study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.