An investigation about newspaper buying and effects of sales promotions on newspaper choice
| buir.advisor | Ger, Güliz | |
| dc.contributor.author | Haydari, Nazan | |
| dc.date.accessioned | 2016-01-08T20:10:04Z | |
| dc.date.available | 2016-01-08T20:10:04Z | |
| dc.date.issued | 1992 | |
| dc.description | Cataloged from PDF version of article. | en_US |
| dc.description | Includes bibliographical references leaves 48-50. | en_US |
| dc.description.statementofresponsibility | Haydari, Nazan | en_US |
| dc.format.extent | 159 leaves, tables | en_US |
| dc.identifier.uri | http://hdl.handle.net/11693/17417 | |
| dc.language.iso | English | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject.lcc | PN4784.C6 H39 1992 | en_US |
| dc.subject.lcsh | Newspapers--Marketing. | en_US |
| dc.subject.lcsh | Newspaper publishing. | en_US |
| dc.subject.lcsh | Sales promotion. | en_US |
| dc.title | An investigation about newspaper buying and effects of sales promotions on newspaper choice | en_US |
| dc.type | Thesis | en_US |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Bilkent University | |
| thesis.degree.level | Master's | |
| thesis.degree.name | MBA (Master of Business Administration) |
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