A case study in marketing manufacturing interface: steel pipes and tubes factory

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buir.advisorErel, Erdal
dc.contributor.authorMeriç, Umut
dc.date.accessioned2016-01-08T20:14:50Z
dc.date.available2016-01-08T20:14:50Z
dc.date.issued1997
dc.descriptionAnkara : The Department of Management and Graduate School of Businees Administration of Bilkent Univ., 1997.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1997.en_US
dc.descriptionIncludes bibliographical references leaves 49en_US
dc.description.abstractInterfunctional harmony (cooperation, coordination and communication) between marketing and manufacturing in a steel pipes and tubes factory is analysed by a qualitative research tool in this thesis. Interfunctional harmony is important for an organization to be competitive, ineffective coordination and communication between departments can be due to several factors. Factory- is chosen as the arena on which a detailed analysis is carried out to understand the factors that create conflicts between marketing and manufacturing departments and provides an empirical case study. Smdy named the disorders as marketing-manufacturing interface and concludes with the recommendations used in the future.en_US
dc.description.provenanceMade available in DSpace on 2016-01-08T20:14:50Z (GMT). No. of bitstreams: 1 1.pdf: 78510 bytes, checksum: d85492f20c2362aa2bcf4aad49380397 (MD5)en
dc.description.statementofresponsibilityMeriç, Umuten_US
dc.format.extentvii, 102 leaves, illustrations, tablesen_US
dc.identifier.itemidBILKUTUPB053766
dc.identifier.urihttp://hdl.handle.net/11693/17949
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMarketingen_US
dc.subjectVlanufacturingen_US
dc.subjectInterfaceen_US
dc.subjectSteel pipes and Tubesen_US
dc.subjectCase Studyen_US
dc.subject.lccHF5415 .M47 1997en_US
dc.subject.lcshMarketing--Case study.en_US
dc.subject.lcshManufactures--Case study.en_US
dc.subject.lcshMarketing--Management.en_US
dc.subject.lcshProduct management.en_US
dc.subject.lcshSteel pipe industry--Turkey.en_US
dc.titleA case study in marketing manufacturing interface: steel pipes and tubes factoryen_US
dc.typeThesisen_US
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMBA (Master of Business Administration)

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