Re-organization of Sümerbank: A Study of strategic responses to environmental change

Abstract

The new economic environment in Turkey after the 1980 reforms posed strategic challenges to firms. The study of these challenges and of the actual responses of firms to these challenges in the form of new strategies may provide interesting case studies for management theory. In this thesis the strategic responses of a state economic enterprise, Sumerbank, to environmental changes are investigated. Sumerbank's strategy, formulated and implemented after 1982, was successful in many respects. However, it was not possible to procure the funds required for modernization investments because of governmental policies. As a result, the new strategy failed to enhance the profitability and viability of Sumerbank.