Marketing and selling techniques for interior design services

Abstract

Throughout the thesis marketing and selling techniques for interior design services are examined. The emergence of marketing professional services and the reasons that create the needs for marketing interior design services are stated. Methods of analyzing client needs and designers' own capabilities are discussed. Setting goals depending on analysis and planning to achieve these goals are examined within the marketing tools applicable for interior design services. Selling techniques in design business are evaluated as presenting the projects in a persuasive manner. Finally these techniques are evaluated through cases in Ankara.