Consuming, studying, and regulating genetically modified foods: a case for transformative consumer research

ACR 2005 North American Conference calls for Transformative Consumer Research (TCR). Based on the principles of TCR, the objective of this paper is to provide a platform to involve consumers more directly with public policy issues related to food biotechnologies, so that this technology can actually make positive impacts on consumers' lives, both present and future generations. More specifically, through an iterative and rigorous multi-stage research design, we aim to provide valuable insights for consumers, for the academic community, and for public policy makers with respect to genetically modified foods.