Consuming, studying, and regulating genetically modified foods: a case for transformative consumer research

Date
2006
Advisor
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Source Title
Advances in Consumer Research
Print ISSN
0098-9258
Electronic ISSN
Publisher
Association for Consumer Research
Volume
33
Issue
Pages
613 - 622
Language
English
Type
Article
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Abstract

ACR 2005 North American Conference calls for Transformative Consumer Research (TCR). Based on the principles of TCR, the objective of this paper is to provide a platform to involve consumers more directly with public policy issues related to food biotechnologies, so that this technology can actually make positive impacts on consumers' lives, both present and future generations. More specifically, through an iterative and rigorous multi-stage research design, we aim to provide valuable insights for consumers, for the academic community, and for public policy makers with respect to genetically modified foods.

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Keywords
Genetically modified foods, Transformative consumer research, Principles of TCR, Food biotechnologies
Citation
Published Version (Please cite this version)