Applying a transformative consumer research lens to understanding and alleviating poverty

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dc.citation.epage9en_US
dc.citation.issueNumber19en_US
dc.citation.spage1en_US
dc.contributor.authorBlocker, C. P.en_US
dc.contributor.authorRuth, J. A.en_US
dc.contributor.authorSridharan, S.en_US
dc.contributor.authorBeckwith, C.en_US
dc.contributor.authorEkici, A.en_US
dc.contributor.authorGoudi-Hutton, M.en_US
dc.contributor.authorRosa, J. A.en_US
dc.contributor.authorSaatcioglu, B.en_US
dc.contributor.authorTalukdar, D.en_US
dc.contributor.authorTrujillo, C.en_US
dc.contributor.authorVarman, R.en_US
dc.date.accessioned2019-02-11T11:16:20Z
dc.date.available2019-02-11T11:16:20Z
dc.date.issued2011en_US
dc.departmentDepartment of Managementen_US
dc.description.abstractIncreasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.en_US
dc.description.provenanceSubmitted by Mustafa Er (mer@bilkent.edu.tr) on 2019-02-11T11:16:20Z No. of bitstreams: 1 Applying a transformative consumer research lens to understanding and alleviating poverty.pdf: 218103 bytes, checksum: 13227f383b4361c804901d574cffca1c (MD5)en
dc.description.provenanceMade available in DSpace on 2019-02-11T11:16:20Z (GMT). No. of bitstreams: 1 Applying a transformative consumer research lens to understanding and alleviating poverty.pdf: 218103 bytes, checksum: 13227f383b4361c804901d574cffca1c (MD5) Previous issue date: 2011en
dc.identifier.eissn1444-6359
dc.identifier.urihttp://hdl.handle.net/11693/49234
dc.language.isoEnglishen_US
dc.publisherJournal of Research for Consumersen_US
dc.source.titleJournal of Research for Consumersen_US
dc.subjectConsumer education and protectionen_US
dc.titleApplying a transformative consumer research lens to understanding and alleviating povertyen_US
dc.typeArticleen_US

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