Applying a transformative consumer research lens to understanding and alleviating poverty
Date
2011
Authors
Blocker, C. P.
Ruth, J. A.
Sridharan, S.
Beckwith, C.
Ekici, A.
Goudi-Hutton, M.
Rosa, J. A.
Saatcioglu, B.
Talukdar, D.
Trujillo, C.
Editor(s)
Advisor
Supervisor
Co-Advisor
Co-Supervisor
Instructor
Source Title
Journal of Research for Consumers
Print ISSN
Electronic ISSN
1444-6359
Publisher
Journal of Research for Consumers
Volume
Issue
19
Pages
1 - 9
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Series
Abstract
Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.