Costumers’ emotional and behavioral responses under different accent lighting conditions in a real retail store

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buir.advisorYılmazer, Semiha
dc.contributor.authorGümüşay, Büşra
dc.date.accessioned2018-12-31T11:28:14Z
dc.date.available2018-12-31T11:28:14Z
dc.date.copyright2018-11
dc.date.issued2018-11
dc.date.submitted2018-12-28
dc.departmentDepartment of Interior Architecture and Environmental Designen_US
dc.descriptionCataloged from PDF version of article.en_US
dc.descriptionThesis (M.S.): Bilkent University, Department of Interior Architecture and Environmental Design, İhsan Doğramacı Bilkent University, 2018.en_US
dc.descriptionIncludes bibliographical references (leaves 77-84).en_US
dc.description.abstractThe aim of the study is to understand the influence of lighting color temperature on costumers’ emotional and behavioral responses in a real retail store. In the experiment three different color temperatures were used on LED track spot lights that illuminates a living room furniture set. This study was conducted with 90 participants who were customers and accepted participant acceptance protocol. Thirty customers participated for each lighting condition (2700K as Warm White (WW), 5000K as Artificial Daylight (DL), 6500K as Cool White (CW)). Observation method was used to conduct behavioral analysis. Behavior mapping was used to analyze understanding of the custumers’ behavioral responses. Mehrabian and Rusell’s M-R model was used to analyze emotional responses. PAD (Pleasure, Arousal, Dominance) model was preferred to conduct a questionnaire in order to measure customers’ emotional responses. Results showed that color temperature influenced on costumers’ emotional and behavioral responses. Under warm white (WW) color temperature, people feel more pleasure than cool white color temperature. Under WW color temperature people spent more time in front of the illuminated furniture set. Contrast color temperatures (WW and CW) increased the levels of pleasure and arousal scales of emotional responses.en_US
dc.description.degreeM.F.A.en_US
dc.description.statementofresponsibilityby Büşra Gümüşay.en_US
dc.format.extentxi, 100 leaves : illustrations, charts (some color) , 30 cm.en_US
dc.identifier.itemidB159507
dc.identifier.urihttp://hdl.handle.net/11693/48224
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAccent Lightingen_US
dc.subjectColor Temperatureen_US
dc.subjectConsumers’ Behavioren_US
dc.subjectEmotional Responses Retail Storeen_US
dc.titleCostumers’ emotional and behavioral responses under different accent lighting conditions in a real retail storeen_US
dc.title.alternativeGerçek bir mağazadaki farklı ışık koşulları altında müşterilerin duygu durumları ve davranışlarının analizien_US
dc.typeThesisen_US

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