Information use behavior of some Turkish firms and their interest in new marketing information services

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buir.advisorGer, Güliz
dc.contributor.authorErtem, Çiğdem
dc.date.accessioned2016-01-08T20:10:57Z
dc.date.available2016-01-08T20:10:57Z
dc.date.issued1993
dc.descriptionAnkara : The Department of Management and the Graduate School of Business Administration of Bilkent Univ., 1993.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1993.en_US
dc.descriptionIncludes bibliographical references leaves 94-95.en_US
dc.description.abstractThe main purpose of this thesis is to find out information usage behavior of Turkish business and industry, and assess the acceptability of new types of information services by them. To learn the intentions of companies about information usage in various managerial situations and their ideas about new information services, personal interviews were conducted with eleven information provider organizations and twenty companies located in Ankara. Findings showed that companies value and use external information which can be defined as the collection of marketing research and intelligence. In order to gather marketing intelligence they apply to many sources like distributors, customers, and various publications, while they prefer to conduct research by themselves because of their skepticism to custom marketing research companies. In the light of these findings, four new information services were suggested such as online and recorded media data base services, syndicated research services, and information brokerage services. Since these services are mostly new to Turkish market, their adoption process is investigated and accordingly marketing strategies are suggested.en_US
dc.description.provenanceMade available in DSpace on 2016-01-08T20:10:57Z (GMT). No. of bitstreams: 1 1.pdf: 78510 bytes, checksum: d85492f20c2362aa2bcf4aad49380397 (MD5)en
dc.description.statementofresponsibilityErtem, Çiğdemen_US
dc.format.extentviii, 111 leavesen_US
dc.identifier.itemidBILKUTUPB022917
dc.identifier.urihttp://hdl.handle.net/11693/17511
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectExternal Informationen_US
dc.subjectMarketing Intelligenceen_US
dc.subjectCustom and Syndicated Marketing Researchen_US
dc.subjectInformation Servicesen_US
dc.subjectOn-line Data Basesen_US
dc.subjectRecorded Media Data Basesen_US
dc.subjectInformation Brokerageen_US
dc.subject.lccHF5415.13 .E78 1993en_US
dc.subject.lcshMarketing--Management.en_US
dc.subject.lcshMarketing research.en_US
dc.subject.lcshMarketing information systems.en_US
dc.titleInformation use behavior of some Turkish firms and their interest in new marketing information servicesen_US
dc.typeThesisen_US
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMBA (Master of Business Administration)

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