Coordination of production and advertising decisions in a single period with a budget constraint

Simple item page
buir.advisorGürler, Ülkü
dc.contributor.authorGözek, Ateş
dc.date.accessioned2016-07-01T11:05:06Z
dc.date.available2016-07-01T11:05:06Z
dc.date.issued2006
dc.descriptionCataloged from PDF version of article.en_US
dc.description.abstractIn this study, we consider the production and advertising decisions in a newsboy setting with a budget constraint. Regression models that elaborate the effects of advertising on sales are investigated and various sales response models are presented. An application in soluble coffee market is also provided. Linear and power response functions are incorporated to jointly consider the production and advertising expenditures in a single period newsboy setting. Our numerical analyses indicate that production and advertising expenditure percentages are more sensitive to budget than the lost sales cost and the uncertainty (variance) of the demand.en_US
dc.description.provenanceMade available in DSpace on 2016-07-01T11:05:06Z (GMT). No. of bitstreams: 1 0003076.pdf: 575020 bytes, checksum: 51a893f1650897ec2ab6db9559cdff03 (MD5) Previous issue date: 2006en
dc.description.statementofresponsibilityGözek, Ateşen_US
dc.format.extentxi, 83 leaves, graphicsen_US
dc.identifier.itemidBILKUTUPB098927
dc.identifier.urihttp://hdl.handle.net/11693/29789
dc.language.isoEnglishen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectAdvertisingen_US
dc.subjectSales Response Functionsen_US
dc.subjectNewsboy Problemen_US
dc.subject.lccHF5821 .G69 2006en_US
dc.subject.lcshAdvertising.en_US
dc.titleCoordination of production and advertising decisions in a single period with a budget constrainten_US
dc.typeThesisen_US
thesis.degree.disciplineIndustrial Engineering
thesis.degree.grantorBilkent University
thesis.degree.levelMaster's
thesis.degree.nameMS (Master of Science)

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
0003076.pdf
Size:
561.54 KB
Format:
Adobe Portable Document Format
Description:
Full printable version
Download

Collections

Graduate School of Engineering and Science