Coordination of production and advertising decisions in a single period with a budget constraint

Date

2006

Editor(s)

Advisor

Gürler, Ülkü

Supervisor

Co-Advisor

Co-Supervisor

Instructor

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Abstract

In this study, we consider the production and advertising decisions in a newsboy setting with a budget constraint. Regression models that elaborate the effects of advertising on sales are investigated and various sales response models are presented. An application in soluble coffee market is also provided. Linear and power response functions are incorporated to jointly consider the production and advertising expenditures in a single period newsboy setting. Our numerical analyses indicate that production and advertising expenditure percentages are more sensitive to budget than the lost sales cost and the uncertainty (variance) of the demand.

Source Title

Publisher

Course

Other identifiers

Book Title

Degree Discipline

Industrial Engineering

Degree Level

Master's

Degree Name

MS (Master of Science)

Citation

Published Version (Please cite this version)

Language

English

Type