The brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research study

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buir.advisorGer, Güliz
dc.contributor.authorYılmaz, Emre
dc.date.accessioned2016-01-08T20:15:05Z
dc.date.available2016-01-08T20:15:05Z
dc.date.issued1997
dc.departmentDepartment of Managementen_US
dc.descriptionAnkara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1997.en_US
dc.descriptionThesis (Master's) -- Bilkent University, 1997.en_US
dc.descriptionIncludes bibliographical references leaves 54-55en_US
dc.description.abstractCola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their consumers' needs behaviors and habits so as to satisfy their needs. Aim of this study is to present the current situation of the Turkish cola market, and identify the buying motives and the important factors in decision making process of consumers for cola product and the image of Coca-Cola and Pepsi brands so as to make some proposals that may help to improve the business from Coca-Cola Co.'s perspective.en_US
dc.description.degreeM.B.Aen_US
dc.description.statementofresponsibilityYılmaz, Emreen_US
dc.format.extentiii, 55 leaves, illustrationsen_US
dc.identifier.itemidBILKUTUPB053760
dc.identifier.urihttp://hdl.handle.net/11693/17972
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subject.lccHD9349.S633 T8 1997en_US
dc.subject.lcshSoft drink industry--Turkey.en_US
dc.subject.lcshMarketing research--Turkey.en_US
dc.subject.lcshConsumer behavior--Turkey.en_US
dc.titleThe brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research studyen_US
dc.typeThesisen_US

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