The role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sector

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dc.citation.epage864en_US
dc.citation.issueNumber5en_US
dc.citation.spage862en_US
dc.citation.volumeNumber40en_US
dc.contributor.authorAtakan-Duman, S.en_US
dc.contributor.authorOzdora-Aksak, E.en_US
dc.date.accessioned2016-02-08T11:02:55Z
dc.date.available2016-02-08T11:02:55Z
dc.date.issued2014en_US
dc.departmentDepartment of Communication and Designen_US
dc.description.abstractThis study focuses on Turkey's banking sector and investigates the role of public relations and corporate social responsibility practices in constructing organizational identities through a thematic content analysis of banks' corporate websites. Based on social identity theory, the research reveals that regardless of its core business function, an organization must communicate non-economic social concerns to construct a public identity and gain legitimacy. © 2014 Elsevier Inc.en_US
dc.identifier.doi10.1016/j.pubrev.2014.07.004en_US
dc.identifier.issn0363-8111
dc.identifier.urihttp://hdl.handle.net/11693/26650
dc.language.isoEnglishen_US
dc.publisherElsevier Ltden_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.pubrev.2014.07.004en_US
dc.source.titlePublic Relations Reviewen_US
dc.subjectCorporate social responsibilityen_US
dc.subjectInstitutional theoryen_US
dc.subjectOrganizational identityen_US
dc.subjectPublic relationsen_US
dc.subjectTurkey's banking sectoren_US
dc.titleThe role of corporate social responsibility in online identity construction: an analysis of Turkey's banking sectoren_US
dc.typeArticleen_US

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