Poor but not in despair : an investigation of low-income consumers coping with poverty
| buir.advisor | Ekici, Ahmet | |
| dc.contributor.author | Yücel, Gül | |
| dc.date.accessioned | 2016-01-08T18:25:01Z | |
| dc.date.available | 2016-01-08T18:25:01Z | |
| dc.date.issued | 2012 | |
| dc.description | Ankara : The Department of Management, İhsan Doğramacı Bilkent University, 2012. | en_US |
| dc.description | Thesis (Master's) -- Bilkent University, 2012. | en_US |
| dc.description | Includes bibliographical references. | en_US |
| dc.description.abstract | This thesis explores mechanisms low-income consumers use to cope with material constraints and increasing pressure of consumer culture. Data were collected through qualitative research methods and draw upon twenty-two female low-income consumers. Findings suggest that consumption restrictions do not always end up with severe negative consequences because of mainly four factors. These factors affect low-income consumers’ approach to poverty and provide mechanisms to low-income consumers to cope with consumption restrictions. First, many of the informants cope with material constraints by redefining the meanings of poverty and proactively resisting consumer culture through utilizing religious discourses and norms. Second, structural issues such as their roots in village and living with people who have similar backgrounds affect the intensity of felt deprivation and their coping in the city. Third, low-income consumers find unconventional ways of meeting their needs and wants through effective and creative uses of their resources. Lastly, those who receive or accept social support are better able to handle material restrictions. Lowincome consumers use community ties to boost their identities and differentiate themselves from affluent consumers. The thesis ends with a discussion of contributions, implications, limitations, and future research directions. | en_US |
| dc.description.provenance | Made available in DSpace on 2016-01-08T18:25:01Z (GMT). No. of bitstreams: 1 0006519.pdf: 9160237 bytes, checksum: 3f81c2745e39dbcd4ca1aff2eaaa2126 (MD5) | en |
| dc.description.statementofresponsibility | Yücel, Gül | en_US |
| dc.format.extent | ix, 146 leaves, illustrations | en_US |
| dc.identifier.uri | http://hdl.handle.net/11693/15815 | |
| dc.language.iso | English | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Poverty | en_US |
| dc.subject | low-income consumer | en_US |
| dc.subject | felt deprivation | en_US |
| dc.subject | coping | en_US |
| dc.subject | consumption constraints | en_US |
| dc.subject | consumer culture | en_US |
| dc.subject | religion | en_US |
| dc.subject | effective and creative uses of resources | en_US |
| dc.subject | rural and cultural background | en_US |
| dc.subject | social capital | en_US |
| dc.subject.lcc | HC79.C6 Y83 2012 | en_US |
| dc.subject.lcsh | Low-income consumers. | en_US |
| dc.subject.lcsh | Poor as consumer. | en_US |
| dc.subject.lcsh | Poor--Social conditions. | en_US |
| dc.subject.lcsh | Consumption (Economics) | en_US |
| dc.title | Poor but not in despair : an investigation of low-income consumers coping with poverty | en_US |
| dc.type | Thesis | en_US |
| thesis.degree.discipline | Business Administration | |
| thesis.degree.grantor | Bilkent University | |
| thesis.degree.level | Master's | |
| thesis.degree.name | MBA (Master of Business Administration) |
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