Consumption of counterfeit designer brands : reasons, practices and consequences

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buir.advisorEkici, Ahmet
dc.contributor.authorAkkoç, Ali Utku
dc.date.accessioned2016-07-01T11:04:11Z
dc.date.available2016-07-01T11:04:11Z
dc.date.issued2005
dc.departmentDepartment of Managementen_US
dc.descriptionCataloged from PDF version of article.en_US
dc.description.abstractThis thesis examines the consumption reasons, practices and consequences of nondeceptive counterfeit designer brand clothing, which has been becoming rampant in Turkey as stressed by diverse resources. Utilizing qualitative research methods, the study was conducted through interviewing twenty counterfeit designer brand consumers nine of which additionally possessed the authentic items. Three consumers who solely consume the authentic items were also included in the sample. Findings suggest that consumers prefer counterfeit designer brand clothing not only for economic reasons, but also for symbolic reasons such as ardent desire, reference group influence, experiential fulfillment, nostalgic appeal as well as perceivably unfair prices of authentic items. Consumers selectively display the counterfeit items in different public domains and selectively disclose information about their consumption to avoid social anxiety and embarrassment. As a consequence, consumers authenticate an otherwise strange identity through such consumption practices. It is not only fantasy and real that commingle, but also fake and authentic, which mesh through a process of authentication as determined by the desires of the consumer. The study has implications for the literature on counterfeit consumption, price fairness, symbolic consumption as well as postmodernism and concludes with a discussion of limitations and opportunities future research.en_US
dc.description.degreeM.B.Aen_US
dc.description.provenanceMade available in DSpace on 2016-07-01T11:04:11Z (GMT). No. of bitstreams: 1 0002958.pdf: 4866098 bytes, checksum: 81931c88d44610187bee2dd365010e6b (MD5) Previous issue date: 2005en
dc.description.statementofresponsibilityAkkoç, Ali Utkuen_US
dc.format.extentviii, 206 leaves, illustrationsen_US
dc.identifier.itemidBILKUTUPB094075
dc.identifier.urihttp://hdl.handle.net/11693/29728
dc.language.isoEnglishen_US
dc.publisherBilkent Universityen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCounterfeiten_US
dc.subjectSymbolic consumptionen_US
dc.subjectPrice fairnessen_US
dc.subjectPostmodernismen_US
dc.subjectSocial risken_US
dc.subjectSosyete bazaaren_US
dc.subjectEmbarrassmenten_US
dc.subjectSocial anxietyen_US
dc.subjectSelf presentationen_US
dc.subjectJustificationen_US
dc.subjectMaterialismen_US
dc.subjectAuthenticityen_US
dc.subjectDesireen_US
dc.subjectReference groupsen_US
dc.subjectEmulationen_US
dc.subjectDesigner brandsen_US
dc.subjectEthical consumptionen_US
dc.subject.lccHC79.C6 A35 2005en_US
dc.subject.lcshConsumption (Economics) Moral and ethical aspects.en_US
dc.titleConsumption of counterfeit designer brands : reasons, practices and consequencesen_US
dc.typeThesisen_US

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