A historical comparative analysis of family images in "detergent" "soft drink" and "margarine" advertisements on Turkish television
Date
2004
Authors
Editor(s)
Advisor
Mutman, Mahmut
Supervisor
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Co-Supervisor
Instructor
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Volume
Issue
Pages
Language
English
Type
Journal Title
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Volume Title
Attention Stats
Usage Stats
1
views
views
9
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downloads
Series
Abstract
“Family” image and its meaning in Turkish culture is going to be examined through the analysis of television advertisements in two different time periods, which are late 1980s and present time. Through the comparison, the differences are further investigated according to approaches based upon the critiques Stuart Ewen and Gillian Dyer.
Course
Other identifiers
Book Title
Degree Discipline
Fine Arts
Degree Level
Master's
Degree Name
MFA (Master of Fine Arts).