A historical comparative analysis of family images in "detergent" "soft drink" and "margarine" advertisements on Turkish television

Date
2004
Advisor
Mutman, Mahmut
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Bilkent University
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Language
English
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Thesis
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Abstract

“Family” image and its meaning in Turkish culture is going to be examined through the analysis of television advertisements in two different time periods, which are late 1980s and present time. Through the comparison, the differences are further investigated according to approaches based upon the critiques Stuart Ewen and Gillian Dyer.

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Keywords
Turkish family, margarine, soft drink,, detergent, family images, visual communication, television advertisements
Citation
Published Version (Please cite this version)