A historical comparative analysis of family images in "detergent" "soft drink" and "margarine" advertisements on Turkish television
Date
2004
Authors
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Mutman, Mahmut
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Bilkent University
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Language
English
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Abstract
“Family” image and its meaning in Turkish culture is going to be examined through the analysis of television advertisements in two different time periods, which are late 1980s and present time. Through the comparison, the differences are further investigated according to approaches based upon the critiques Stuart Ewen and Gillian Dyer.