This study mainly analyzes the major derive for the spectators to interact with the images in new media in terms of its psychological and physical functions. Firstly, these reasons underlying these functions are examined as derives for the experience of presence. Although the major connotation of the word presence is physical presence, the psychological aspect of presence is also regarded as a part of immersion and interaction in new media. Secondly, The Apparatus Model, which is a transparent interface design model, is analyzed in terms of a tool that improves the interactivity between the spectator and the image in new media. Finally, a more detailed discussion is made on the constraints for interaction, and how this ideological model can overcome these constraints.