This thesis analyses the role of interface in altering perception and customizing interaction in new media. It comprehends the correlation of theory and practice while probing into the current debate by means of examples and case studies. The general structure of this research is based on the objectives of interactivity in cultural and social levels. In each level, interactivity is analyzed through function, operation oriented and design-wise aspects of new media. This study focuses on the interactive dimensions in new media and their affects on the user’s perception and engagement within a digitally framed work.